Where’s Waldo in Iowa City

Where’s Waldo? In Iowa City, of course. The famous children’s book character in the striped shirt and black-rimmed specs is visiting forty-eight different local businesses throughout our community this July. Those who spot him can win prizes, including stickers, book coupons and more. Waldo figures will be well hidden in local business establishments from Revival to The Record Collector to McDonald Optical to Ewers Men’s Store to Active Endeavors to Beadology to many, many others.  FIND WALDO is a great summer vacation activity, and a wonderful way for residents to support local business.

Look for the FIND WALDO HERE! window cling on the doors of participating businesses, spot Waldo in the store and collect an “I Found Waldo At…..” card. Collecting cards at ten or more businesses will entitle diligent seekers to entry in a grand prize drawing on July 31 for an assortment of WHERE’S WALDO? titles, with the top prizes being a six-volume deluxe set of Waldo books. Cards can be turned in at either Iowa Book or Prairie Lights.

WHERE’S WALDO is the creation of Martin Handford, whose entertaining drawings of crowd scenes swept the world in 1987. Since then, the WHERE’S WALDO books have held a cherished spot on bookstore shelves the world over. There are now over 58 million Waldo books in print worldwide and they’ve been translated into eighteen languages. An entire generation has grown up searching for Waldo and his cast of wandering companions.

In celebration of Waldo’s longevity and popularity, his American publisher, Candlewick Press, is once again teaming up with the American Booksellers Association and 265 independent bookstores all across the country, including Iowa Book and Prairie Lights for some hide-and-seek fun as well as to encourage communities to patronize their local businesses. There is no charge to participate, and the hunt lasts for the entire month of July. For more information about FIND WALDO in Iowa City, contact Matthew Lage at Iowa Book (319-337-4188) or Kathleen Johnson at 319-337-2681.

Both comments and pings are currently closed.

Comments are closed.