Fiscal 2014-16 strategic plan

Mission statement: The City of Literature works to advance its mission of celebrating and supporting literature on a local, regional, national, and international level, connecting readers and writers through the power of story.

Programming Goal: Promote and offer the best in literary programming

Objectives include:

  1. Grow the audience and explore programming improvements for the annual One Book Two Book Children’s Literature festival.
  2. Participate in World Book Day/World Book Night, which includes holding one of two annual Community Book Talk events.
  3. Hold annual Engle Day events, including the Paul Engle Glory of the Senses high school essay contest and the Paul Engle Prize.
  4. Grow the size and scope of the annual Iowa City Book Festival.
  5. Pursue other programming, including the Hawkeye Readers project, On the Fly, Little Free Libraries, etc.


Audience Goal: Build constituencies and make connections that further the mission of the City of Literature.

Objectives include:

  1. Refresh the organization’s brand
  2. Establish a media relations plan.
  3. Enhance the organization (and director’s presence) in the local literary community.
  4. Explore innovative ways to connect to diverse communities.
  5. Increase the organization’s presence at national literary events.
  6. Maintain and enhance organization’s standing within the Creative Cities Network.


Resource Goal: Strengthen the capacity of the City of Literature to do its work.

Objectives include:

  1. Maintain same level of commitment from foundational partners.
  2. Diversify revenue sources.
  3. Work to make City of Literature events self-sustaining
  4. Rationalize board commitment and refocus board engagement
  5. Pursue outside resources to augment current staffing